Ep. 013 – Who’s your ideal customer? (and why it matters)

Who are you really working for? In this episode, Alba and Saoirse dive into the wild world of finding your ideal customer without losing your mind (or your sense of humor). We’re talking dream clients vs. nightmare clients, how to get into that magical “flow” state at work, and why surrounding yourself with like-minded people makes all the difference.

What to expect: real talk about knowing your worth, ditching the “marketing speak,” and learning to spot your people (and gently steer away from the ones that really aren't). We also play “Translate This!”—turning stiff sales pitches into something you’d actually say out loud, and share honest stories about when it all just clicked (and when it really, really didn’t).

Whether you’re a business owner, freelancer, or just trying to figure out who you want to work with, this episode is packed with laughs, insights, and practical tips to help you find—and speak to—your dream audience.

The book we referenced in the episode is: "Flow: The Psychology of Optimal Experience" by Mihaly Csikszentmihalyi (now do you understand why Alba could not pronounce it?)

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